Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and may be shared when you visit or make a purchase from Empowerment & Potential (referred to as “we”, “us”, “our”, or “this website”).

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Collection of Your Personal Information

When you visit this website, we may automatically collect specific information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse, we may also collect information on the individual pages or products you view, what sites or search terms referred you here, and how you interact with this website. We refer to this automatically collected data as “Device Information.”

We gather Device Information through the following methods:
– “Cookies”: Data files placed on your device that may include an anonymous unique identifier.
– “Log files”: Track actions occurring on the website, and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
– “Web beacons”, “tags”, and “pixels”: Electronic files used to monitor how you navigate the website.

If you register an account, make a purchase, or attempt to purchase through this website, we may collect personal information such as your name, billing and shipping address, email, and phone number, but we do not store payment details like credit card information. Payments are processed by PCI Compliant third-party services like PayPal or Stripe, each with its own privacy policy.

When you submit a form, such as for newsletters, we collect the information you provide for the purpose outlined on the form. This is referred to as “Contact Information.”

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About Cookies and How to Manage Them

This website may utilize cookies for user convenience, analytics, and performance improvement. You are free to disable cookies in your web browser if you do not wish to use them. However, this website may not behave as expected if cookies are disabled.

For more details on managing cookies, visit: (https://www.whatarecookies.com).

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Use of Your Personal Information

“Personal Information” in this policy refers to Device Information, Order Information, and Contact Information.

– Order Information: We use this to process your purchases, handle shipping, send invoices, and communicate order-related updates. Additionally, we may use this information to screen for fraud or, based on your preferences, send promotional information.
– Device Information: This is used to screen for potential fraud and optimize your website experience through performance insights, like page visits and ad campaigns.
– Contact Information: We use this to send you marketing materials and updates related to the services and products you’ve signed up for.

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Sharing of Your Personal Information

We may share your Personal Information with third parties for business analysis or marketing purposes. For example, we use Google Analytics to understand how visitors use this website. Personal Information may also be shared with third-party services like MailChimp, Xero, or others, all of which have their own privacy policies.

We may also share your information to comply with legal obligations or to protect our rights.

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Behavioral Advertising

We may use your Personal Information to offer you targeted advertisements through platforms like Google AdWords or Facebook. You can manage your preferences or opt out of certain types of ads through the following links:

– [Facebook Ads](https://www.facebook.com/settings/?tab=ads)
– [Google Ads](https://www.google.com/settings/ads/anonymous)
– [Bing Ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)

For more options, you can use these general opt-out links:
– [DAA](https://optout.aboutads.info)
– [NAI](https://www.networkadvertising.org/choices)
– [EDAA](https://www.youronlinechoices.eu)

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Do Not Track

We do not alter our website’s data collection practices when a “Do Not Track” signal is detected from your browser.

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Your Rights

If you are a European resident, you have the right to access, update, or delete any personal information we hold about you. To exercise this right, please contact us through the provided contact information.

We process your data to fulfill contracts (e.g., completing a purchase) and may transfer your data outside Europe, including to New Zealand, Australia, or the United States.

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Data Retention

We retain your Order Information until you request its deletion. Similarly, Contact Information is kept until you opt out or unsubscribe from our communications.

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Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons.

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Related Privacy Policies

While using our website, your Personal Information may be shared with third-party services like PayPal, Facebook, LinkedIn, and others. Each service has its own privacy policies, some of which you may view through the links provided below:

– [Facebook](https://www.facebook.com/privacy/explanation)
– [PayPal](https://www.paypal.com/nz/webapps/mpp/ua/legalhub-full)
– [MailChimp](https://mailchimp.com/legal)
– [LinkedIn](https://www.linkedin.com/legal/privacy-policy)

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Contact Us

If you have any questions about this Privacy Policy, please reach out to us through the contact details provided on this website.